<p>Marcus Agerman Ross, founder and editor-in-chief of Jocks&Nerds. Also now a fully paid-up member of the Portfolio Career generation working as a lecturer, DJ, radio show host, copywriter, brand consultant and creative director (if I had a driving licence I could probably be an Uber driver too)</p>
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Marcus’ campaign focusing on the cultural heritage of Baracuta

Tell us about your favourite campaign or project you have worked on and briefly what made it so special Probably when I did the Baracuta campaign for two years after it got bought by WP Lavori in Italy. They really wanted to focus on the cultural heritage of the brand so I was able to use my knowledge of the subject as well. I was given quite a free rein in terms of casting, etc. I also did all the photography myself so I had a big hand in it all. Aside from the photo campaign we also planned events, etc so it was a really big project.
Who, in your opinion is a rising new talent in the creative industry I have a couple of radio shows and work as a DJ. I’m actually finding the music right now to be really inspiring and creative. I feel right now it’s hard to be creative and stand apart from the marketing agenda in this age so I think a lot of true creativity is being suppressed. This is also down to the short-attention span, quick media of digital platforms which doesn’t offer much creative scope. Right now music feels really important as it is a good creative outlet that can be made independently. I could literally give you an endless list right now as there is so much amazing stuff but I’m going to say Skinny Pelembe as he’s just realised his debut album.
<p>Marcus Agerman Ross, founder and editor-in-chief of Jocks&Nerds. Also now a fully paid-up member of the Portfolio Career generation working as a lecturer, DJ, radio show host, copywriter, brand consultant and creative director (if I had a driving licence I could probably be an Uber driver too)</p>
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Skinny Pelembe

Who in our Industry inspires To be honest I have to mention all the amazing people who make Jocks&Nerds happen. The magazine has support from the best photographers, writers, stylists, art directors and your good selves, dedicating time, money, energy and creativity to making Jocks&Nerds happen. I wouldn’t be able to do it otherwise. Right now I feel it’s a really hard time to be creative and do something truly journalistic as advertisers have such a stranglehold on media. They also have their own routes to their consumer so it’s getting very hard to have critical and independent voices. Personally I see that as a genuine problem and Jocks&Nerds is my small way of challenging that. It’s a huge undertaking with no financial reward but I sincerely hope that something will change moving forward.
What are you most proud of in your career I’d have to say Jocks&Nerds. Although it failed as a business, I believe we stuck to our ideals and we are living in an age where media is broken but I still have the balls to stand up to all that is wrong with it rather than kowtow to commercial pressures and sacrifice journalistic principals. As I see it, everyone else has thrown the towel in. I hold my head high above those people who are probably the ones with the status and acknowledgment in my industry.
Tell us who is your favourite musical artist Music is a huge part of my life (and work) I’m a DJ and I have two radio shows so I’m plugged into music all the time. Way too many to mention but I can tell you I don’t have the time or inclination to listen to populist, anodyne trash – I can’t understand how anyone can.
And your favourite film, book or both I’m a bit of a movie geek – I don’t have Netflix – I still get DVDs and have a huge collection – I treat it just like people do a record collection. Building it up with the best movies ever made. It’s a tough one as I love so many but I’m currently reading a just released heavyweight tome about Once Upon A Time in the West by Sergio Leone so I might say that one as I do love those films. I remember first seeing the Dollars trilogy with my older brother when I was still really young – it’s nice when something you loved as a kid still holds your attention when you get older.
<p>Marcus Agerman Ross, founder and editor-in-chief of Jocks&Nerds. Also now a fully paid-up member of the Portfolio Career generation working as a lecturer, DJ, radio show host, copywriter, brand consultant and creative director (if I had a driving licence I could probably be an Uber driver too)</p>
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What’s on the menu for Claudia Cardinale?

Name current or from history, 4/6 of the best dinner companions Jimi Hendrix, Dali, Claudia Cardinale, my missus, Marcus Aurelius, Siddhattha
And where would you take them for dinner? Round at mine – I’m a mean cook.
Tell us a secret about yourself….. I’ve never had a KFC or a Nando’s.
<p>Marcus Agerman Ross, founder and editor-in-chief of Jocks&Nerds. Also now a fully paid-up member of the Portfolio Career generation working as a lecturer, DJ, radio show host, copywriter, brand consultant and creative director (if I had a driving licence I could probably be an Uber driver too)</p>
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Stephen Dorff on the cover of the newly relaunched Jocks&Nerds