Ecommerce has created fantastic opportunities for all types of companies - big and small - all round the world over the last 15 years.  However one of the big challenges of Ecommerce is the issue of returns. Its estimated, that in the US alone, the cost of returns will be $550 billion by 2020, which is an increase of 75% on 2015.  The issue of returns is even worse for “expensive” products as this research below shows.  The average return is an astonishing 50%. Clearly offering returns gives customers the confidence to buy online without the opportunity to actually see and touch in real life.  However the cost of returns is increasing year on year and this can destroy a company’s profits. As well the huge costs it is also a logistical nightmare for companies to deal with and probably an area that causes lots of customer dissatisfaction.  The research in this area, shows that one of the key reasons for returns is products “not being as described”.  Very often this due to product’s being shown on a website as one colour variant but arriving in reality in a slightly different hue.  The slightest difference in colour can be crucial for customers, especially as we have seen in the expensive, luxury end of ecommerce.  So for example, when browsing and buying a new sofa online or from seeing in a printed brochure, it looks the perfect colour to go with the decor of your lounge. Yet, when it arrives its not quite the right shade you expected and doesn't quite work with your existing decor.

May 2019. After a two year hiatus Jocks & Nerds have relaunched a bi-annual book. Having worked on this independent magazine over the years, we were delighted to be a part of it's comeback. In a world of endorsed influencers and regurgitated press releases, Jocks & Nerds is a refreshing read undiluted by outside pressures, committed to creating unique content looking at today's culture and seeking out interesting people.
If you are interested getting your hands on a copy, email [email protected] to place your order.  

Complete has worked on the media campaigns for Furniture Village delivering successful TV and radio advertisements for over three years. From brief to media channels, we work at a fast moving pace to create the four seasonal campaigns which consistently reach a year-on-year uplift in sales.

Working with Creative Director, Daren Ellis we produced a luxury media campaign for our client William & Son. As a retailer of high end luxury goods which span from diamonds, to leather goods and homewares our brief was to devise a shoot to present a variety of products across one cohesive campaign. By creating bespoke still life sets using glass and paint effects it set the product in a meticulous and modern tone.